How do you market
to a group of successful bankers, traders,
presidents and CEOs of some of the most
powerful investment banks, trading firms,
and commercial banks? Strike
Eagle Graphics’ Dynamic
Web & Database Services created
for them an enclosed community, restricting
access to only those members, while providing
a simple one-stop shop for member directories,
events, event registration, history,
and membership information, all the
while filling it with the traditions
and memorabilia of this ageless organization.
This investment
bank, facing the end
of unprecedented economic expansion,
had to cut back on its technological
infrastructure without trampling on its
current successes. An Infrastructure
Audit & Technology Survey revealed
unnecessary wasteful expenditures. By
implementing the recommendations outlined
and rebuilding the infrastructure, Weatherly
significantly lowered costs and increased
efficiency, all the while enhancing
their delivery of a superior product.
Understanding options
can be complex enough without deciphering
a complex presentation. Through Business
Intelligence and Process Consulting,
it was quickly revealed that delayed
option data would be strongly successful
if the data itself is provided with
a variety of manipulation tools. By
disseminating lots of data into analytical
forms for quick ranking and comparison,
and then giving the user interactive
charting to compare their picks for
maximum return, the site’s
concepts quickly become popular among casual
and professional users alike. Dynamic
Web & Database Services added an
easy-to-follow administration system
to allow for the site’s creators
to run the site without advanced Web
skills. That helped lower management costs and raise returns on their investment more quickly.
How do you target
a business based on trust in a city
the size of New York with limited support
from the national franchise? Dynamic
Web & Database Services created
a low-tech offering of content, targeted
at busy commercial clients by whetting
their appetite with large pictures
and films, while placing the company’s
telephone number in strategic locations
that drove visitors to call. Marketing
& Promotion followed with an
aggressive search engine marketing campaign,
leading to $100,000+ in sales within
one year of launch and a Top 5 listing
for no money down.
How do you deliver
news in a foreign land with very little
bandwidth and even less money? Since
its inception in 1951, Radio Free Europe
has broadcast in 72 languages in 22
different countries in the Middle East,
Asia, and Europe. Print,
Graphical & Multimedia Services
was tasked, in 1997, to take these services
to the web without expensive up-front
and long-term management costs. The
solution: Use shareware and limited
freeware technology to provide a quality
online audio experience while reducing
operating costs to less than a few cents
per day.
An investment bank was trying, for the first time, to make an internal Web site appealing for both younger and older employees, but it didn’t know how to provide what every employee needed without overwhelming them with too much content. Strike Eagle Graphics was asked to determine how best to develop and market this new initiative. Below is a summary of what we found. For the full report, please select the attached Case Study (Acrobat Reader required) for a
more detailed understanding and breakdown.
The best Intranets are those that allow users to work within their own mindset,
rather than conforming to exacting standards of navigation. To do this, the
Intranet design must reflect the pulse of the company. How the company
interacts with their Web site is essential to having a successful Intranet.
The general theme that becomes apparent is one of rapid click-thru's. People
tend to either read a page quickly and select the necessary information or leave
and try to find it elsewhere. People do not idle on a page. Therefore, every
page needs an attractive element. Otherwise, staffers might see the page once
and never return.
To learn more on how Strike Eagle Graphics organized their novel approach,
please select the following Case Study.
